Keynote Speaker: Deb Muchmore

For nearly 30 years, Deb Muchmore has helped business people navigate public, crisis and complicated regulatory challenges to achieve crucial business objectives.

Deb’s portfolio of work throughout Michigan and the Midwest spans diverse industries, corporations and associations. She brings decades of experience and keen insight when the topic is economic development, energy, natural resource-based industries, environmental stewardship, food processing and safety, health insurance and more.

Many refer to Deb as the “fixer” to call when trouble has arrived or is about to come knocking, but her approach is founded on three key ideas: collaborating with critics, transparency with the public, and meeting problems head on so they don’t grow. She gets results by bringing a no-nonsense, productive and ethically-driven perspective to problem solving.

Deb will discuss her reputation management approach as well as the importance of listening and communicating during a crisis, making sure corporate actions align with words, handling tough media interviews and public appearances, and the importance of clear guiding principles for organizations of every size.